Digital marketing executives have the important role of promoting individuals, businesses, and their products or services. They gather information and collaborate with different departments to create content that grabs attention and boosts the company's sales and profitability.

Their responsibilities include managing and creating marketing content, identifying the target audience, implementing strategies to reach more people, and shaping the desired brand image. The main objective is to increase brand awareness (impressions, reach, etc.), engagement (traffic, number of followers, etc.), and conversion (sales, leads, number of subscriptions, etc.)

These experts need to accurately identify the needs and desires of their target market and use that information to create compelling marketing strategies.

Job Brief

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in digital marketing concepts and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Instagram, TikTok, and Twitter)
• Launch optimized paid advertising through Google Ads, Meta Ads, and TikTok Ads to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update the website
• Collaborate with designers to improve user experience
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Requirements and Skills

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Ads, Meta Ads, TikTok Ads, Email Marketing, and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field

FAQ about Digital Marketing Executive

What are the specific skills required for Digital Marketing Executive?

1) Data Analysis

Data analysis is the process of using tools and software to collect and process a wide range of information from various online activities of your target audience. This information includes things like what content they consume, online purchases, search queries, and other relevant actions related to your business.

With online tools, such as GA4, marketers can easily analyze this data and make informed marketing decisions. It's important for marketers to understand data cleansing, which means removing incorrect, duplicated, or incomplete data from the database. Regularly updating the database and getting rid of unnecessary data helps make better decisions.

2) Content Creation

Creating engaging content is essential in digital marketing. The goal is to attract your target audience to your brand. It's essential to not only create high-quality and search-engine-optimized content but also to understand how to effectively engage with the audience.

Creating evergreen content is recommended, which means the information remains relevant to the audience's needs even if they discover it later.

3) Paid Advertising

Knowing the ins and outs of paid advertising is one of the important hard skills a digital marketing executive needs to have.

This includes understanding how to use the channels’ tools for paid advertising, such as Google Display Network, YouTube Ads, Meta Ads, TikTok Ads, Twitter Ads, and LinkedIn Ads.

4) SEO & SEM

Google's algorithm is always evolving, and using relevant keywords has become increasingly important. Therefore, Search Engine Optimization (SEO) is a crucial skill for every digital marketer.

While technical aspects of SEO can be handled by technical team members, having a solid understanding of SEO dynamics and optimizing all types of content is necessary for running successful digital marketing campaigns.

Both SEO and SEM help you reach your target audience and refine your customer database.

5) CRM

Monitoring customer experience helps companies understand their target audience's evolving needs. Digital marketers should develop Customer Relationship Management (CRM) skills, which involve Email Marketing and Push Notifications.

Establishing an emotional connection with customers and effective communication enhance brand loyalty. Skills like empathy and communication are important for improving customer service.

6) Communication Skills

Effective communication in digital marketing involves spreading impactful messages, building trust, and fostering relationships. The goal is to deliver clear, concise, interesting, and relevant messages to customers.

Digital marketing executives should be able to communicate ideas in a way that the audience understands and finds engaging and valuable.

7) Social Media

Social media platforms are an important channel for public conversations. Digital marketers can leverage this to convey relevant messages to their target audience. Social media skills go beyond consistent content posting.

Digital Marketing executives need to understand content quality, relevance, and audience engagement when creating social media strategies. Each platform has its own algorithm that helps businesses target specific audiences and gather accurate data.

8) Basic Design Skills

Visual content has become more influential than written content. Videos, in particular, have higher conversion rates, engagement, and better SEO rankings. It's beneficial for digital marketers to have basic knowledge of software like Adobe Creative Suite (Photoshop, After Effects, Illustrator, InDesign, etc.), Canva, CapCut, and VN, which help create visual content.

How to find the right candidate for Digital Marketing Executive?

To find the right candidate for a digital marketing role, there are five important questions to ask:

1) What digital marketing channels have you worked with?This question helps you understand the candidate's experience and expertise in conducting marketing campaigns on different platforms.

Look for information on their setup, management, optimization, and reporting skills, as well as any relevant certifications.

2) What digital marketing campaigns have you worked on and what was your role?Determine the candidate's level of involvement in previous campaigns to assess their ability to execute strategies.

Ask about their specific responsibilities, their contribution to the campaign's success, the results achieved, and their collaboration with other team members.

3) How do you define and measure KPIs in marketing campaigns?Digital marketing executives should be capable of tracking and improving campaign results. Inquire about the candidate's understanding of key performance indicators (KPIs) and their importance in measuring success.

Assess their knowledge of analytics tools and their ability to create reports and optimize underperforming campaigns.

4) What are your goals for the first three months and the first year?Understanding a candidate's short-term and long-term goals allows you to assess their strategic thinking and alignment with your expectations.

Although goals may change after starting the job, candidates should demonstrate critical thinking and the ability to formulate effective marketing strategies based on your business's specific needs.

Remember that setting expectations before hiring or onboarding a candidate enhances efficiency and ensures they are prepared for the role's demands.

By asking these questions, you can gain valuable insights into a candidate's digital marketing capabilities and determine their suitability for the position.

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